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Here is an overview of the common World Lupus Day campaign compiled by the World Lupus Federation on the extent and spread of the joint World Lupus Day Campaign.

Duane Peters, who has been coordinating the WLF campaign, has told us that the response received has been excellent, especially the results of social media efforts.  News about the global lupus survey conducted by GSK was shared by many people through Facebook.  Here is a link that shows the feed of people posting about World Lupus Day AND the survey.

https://www.facebook.com/search/top/?q=%22world%20lupus%20day%22%20AND%20%22survey%22

The response on Twitter for World Lupus Day was also very good. The level of spontaneous response that has accompanied the postings of the WLF and its affiliated members is excellent.  Millions of impressions for lupus.

https://twitter.com/search?q=World%20Lupus%20Day&src=typd

WLF social media posts on Facebook generated 657,000 reactions and 81,000 engagements.  Posts that specifically referenced the survey data generated 398,000 reactions and 30,000 engagements.  Total reach through Twitter was 23-million, generating 5-million impressions.  There were a number of important Twitter and Facebook posts including Huffington Post, Mashable and Julian Lennon, along with many medical institutions, corporations, and other nonprofit and lupus patient groups.  #worldlupusday was very prominent on 5/10.

Pickup on the survey release by leading news outlets was great.  From all indications, it appears the media outreach was very successful.   Some big hits include Yahoo Finance and Reuters Online.  Combined they represent a potential audience of over 100-million website visitors.

There were great placements on Lupus News Day, Medical News Today, and RTT News:

http://www.medicaldaily.com/world-lupus-day-social-stigma-autoimmune-disease-385220

http://www.rttnews.com/slideshow/3404/living-with-lupus-hiv-aids-may-10-autoimmune-disease-world-lupus-day-non-contagious-disease-lupus-foundation-of-america-late-diagnosis-awareness.aspx

http://lupusnewstoday.com/2016/05/10/lupus-survey-story/

Traffic to the World Lupus Day website during the three-day per was great, with a 177% increase over the previous year.  Traffic to the lupus.org website also was up 71% for the period.  There were 10,700 views of the survey release on our lupus.org  website.  Total combined website visits during the period were 123,093.

There were 10,700 views of the survey news release on our lupus.org  website during the three days. This would be in addition to the views generated through the online news posting of the Marketwired distribution I had shared with you earlier today.

There were many events around the world in observance of World Lupus Day.  Many of these were shared on the World Lupus Federation Facebook news feed.   The WLF could only share a very small fraction of the World Lupus Day posts but this feed provides a very nice cross section of activities conducted on May 10.

https://www.facebook.com/worldlupusfederation

Live Facebook Feed

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1 week ago

🌍 Tomorrow #eular2024 kicks off!

Lupus Europe plays a significant role in this year's Congress, with a diverse range of exciting topics and great participation.

🦋 We will be sharing insights from most of the lupus sessions on X, so don't forget to follow us!

😃 Stay tuned!
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1 week ago

🤩 EULAR Congress is around the corner!

✅ At Lupus Europe, everything is ready to make the most of one of the year's top events, and our Board & some of our PAN members will cover all the #lupus sessions 🦋.

If you are attending #EULAR2024, don't forget to visit our booth!
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🤩 EULAR Congress is around the corner!

✅ At Lupus Europe, everything is ready to make the most of one of the years top events, and our Board & some of our PAN members will cover all the #lupus sessions 🦋.

If you are attending #EULAR2024, dont forget to visit our booth!

3 CommentsComment on Facebook

Great

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2 weeks ago

😃 Yes! The theme for this month is UV light, which is known to have a direct association with lupus.

☀️ Throughout June, we'll be sharing helpful information to understand the importance of avoiding UV exposure if you have lupus.

🔊 Join us and share how you #kicklupus!
... See MoreSee Less

😃 Yes! The theme for this month is UV light, which is known to have a direct association with lupus.

☀️ Throughout June, well be sharing helpful information to understand the importance of avoiding UV exposure if you have lupus.

🔊 Join us and share how you #KickLupus!
2 weeks ago

🌞 Welcome June!

🦵🐺 As we approach Summer, we will #kicklupus this month by discussing a crucial topic for everyone affected by lupus.

🤔 Can you guess?

🔊 Stay tuned as we unveil the topic and share some important insights!
... See MoreSee Less

🌞 Welcome June!

🦵🐺 As we approach Summer, we will #KickLupus this month by discussing a crucial topic for everyone affected by lupus.

🤔 Can you guess?

🔊 Stay tuned as we unveil the topic and share some important insights!

7 CommentsComment on Facebook

Of course sun protection

Thank you so much for the big work you do every day for LUPUS EUROPE! Let's kick LUPUS all together!

Sun protection ☀️🕶🏖⛱️☂️

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LUPUS EUROPE Uniting people with Lupus throughout Europe
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